About Us

As our business development model, we have developed a package approach. We are leveraging an open source website content management system called WordPress to provide high quality website development options. Our systems are optimised to maximise visibility to internet search engines, generating more business by maintaining and improving conversion rates, thus helping your business achieve the best results possible.

We aim to maximise the value we offer to our clients through one very simple concept, “don’t reinvent the wheel”. We know that the majority of our clients want broadly similar things and that their budgets are limited. As clients want a broadly standard base product, even if they don’t realise this, then why not build it once and repackage it – so we did. This enables us to develop sites more quickly, at a considerably cheaper cost and pass those savings on to our clients.

Our product platform – what is WordPress

WordPress originated in 2003 as a simple application designed to simplify and improve the writing of website code and with a very small number of users. Since then it has grown to be the largest self-hosted tool of its type in the world, used on hundreds of thousands of websites and with the results seen by tens of millions of internet users every single day.

A Little History

WordPress was born out of a desire for an elegant, well-architectured personal publishing system built on PHP and MySQL and licensed under the GPL. It is the official successor of b2/cafelog. WordPress is fresh software, but its roots and development go back to 2001. It is a mature and stable product.

2005 was a very exciting year for WordPress, as it saw the release of our 1.5 version (introduced themes) which was downloaded over 900,000 times, the start of hosted service WordPress.com to expand WP’s reach, the founding of Automatic by several core members of the WP team, and finally the release of version 2.0.

After 1.5 it was clear that this was something people really liked and it experienced some fairly rapid growth. Here are some metrics for 2006 and 2007.

In 2006 there were 1,545,703 downloads, in 2007 there were 3,816,965!

Why do we use WordPress

WordPress is a highly configurable, extremely stable piece of software. It is open source so there are many thousands of developers using it world wide. It is easily transported and very user friendly. The feature list is extensive but not over complicated.

As far as we are concerned it is the ideal development tool. Most design companies will offer you a bespoke Content Management System (CMS) and you can pay anywhere from £5,000 upwards. None of these will be as good as WordPress.

WordPress also allows the use of code plugins. These allow us to add specific functions to the system giving you a far better product. We make extensive use of open source plugins and have also written a number of our own as we concentrate our version of the platform on Search Engine Optimisation and user friendliness.

What does that mean for you?

We have produced a customised version of the platform that satisfies all the needs we have been asked for in the past. We start with the same highly customised install each time and work from there, for you this means a fantastic system, with many hours of configuration and customisation completed quickly, efficiently and most importantly economically.